MP7 Transition

METALIVE — INTERACTIVE 3D SHOW — 2023

CLIENT. EL-GABAL / METALIVE

ROLE. AUTHOR, CREATIVE DIRECTOR & PRODUCTION SUPERVISOR

CONTEXT.

What if a concert wasn’t a concert anymore? MP7 Transition is a metalive — a new format that fuses video game, music video, and musical into a single 60-minute interactive 3D experience. The hero, MP7, is a digital human with supernatural attributes who takes the audience on a space-time odyssey through six fully realised environments — from the Arizona desert to the far reaches of space, from fantasy realms to a futuristic West Side City.

APPROACH.

I led the creative direction across the entire production: narrative structure, six-act dramaturgy, character design, environment art direction, and the choreography of interaction between audience and show. The challenge was to bridge musical storytelling with game design logic — each act with its own emotional arc, visual identity, and interactive mechanics. Directing forty digitally created characters and dancers alongside the lead, MP7, meant inventing a new kind of stage direction — one where the audience moves freely and the story reshapes itself around them.

Beyond the show itself, I supervised the production of all marketing content — trailer, website, and promotional materials — as well as a collection of NFTs and a 7-episode digital series derived from the experience, ensuring a consistent creative vision across every format and touchpoint.

WORK.

A fully produced 60-minute interactive 3D show. Seven environments. A photorealistic digital human lead. Customisable avatars. Real-time audience choices shaping the narrative. A format somewhere between a Pixar film you walk through and a concert you play.