Marie Jourdren
Creative Director
Luxury. Culture/Art. Experience.

Marie Jourdren
Creative Director

Luxury. Culture/Art. Experience.

Virtual Production & Digital Humans

EXPERTISE.     ONGOING SINCE 2017

ROLE.     CREATIVE DIRECTION & PRODUCTION SUPERVISOR

EXPERTISE.

For the past nine years, I’ve been directing projects that rely on photorealistic digital humans — from creative concept through to final delivery. My focus is on what comes out of the pipeline: who the character is, how they move, what they feel, and why it matters.

In practice, that means art directing the digital characters, directing actors during motion capture sessions with a thorough understanding of the technical constraints that shape performance on set, making decisions about expression, posture, cloth, light — and supervising the entire production chain to make sure the result looks and feels right. 

I’ve led this kind of production across immersive theatre (Alice, The Horrifically Real Virtuality, Play!), contemporary art (Bedlam with Mat Collishaw), live XR performance, R&D with Chanel’s Innovation Lab, and experimental series (MP7 Transition).

CAPABILITIES.

— Creative direction for virtual sets & hybrid live/digital shoots
— On-set supervision bridging creative intent and technical execution
— Creative supervision across the full digital human pipeline
— Art direction of digital characters, cloth, lighting, rendering
— Mocap direction (actors & performers)
— Real-time performance & live remote XR sessions

CREATION FROM A LIVING PERSON:
3D SCANNING + MOCAP.

MOCAP DIRECTION.

ART DIRECTION OF DIGITAL CHARACTERS.

USED IN.
ALICE (2017)
THE HORRIFICALLY REAL VIRTUALITY (2018)
PLAY! (2019)
BEDLAM (2021)
MP7 TRANSITION (2023)
CHANEL INNOVATION LAB (2024)

MUSIC

PHILIP GLASS

CIRCUS DIRECTION

TILDE BJÖSFORS (CIRKÜS CIRKÖK)

VISUAL DESIGN

MAT COLLISHAW

LIBRETTO

DAVID HENRY HWANG, AFTER ROBERT LAX

SET DESIGN

CHRISTIAN FRIEDLÄNDER

SET CREATIVE AND TECH CONSULTING

MARIE JOURDREN

PRODUCTION

PONT-NEUF